How to relate with your clients?

A few years ago I was in a leadership meeting with a few coworkers, and we were talking about employee evaluations. If you've ever been in an assessment or ever given an evaluation, you know they are uncomfortable. The thought of this made my coworker uncomfortable, she hesitantly laughed and said, "If James* (her boss) ever asked anything personal about my life I would probably quit".

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How to choose the right marketing automation

For over five years I managed and worked inside of marketing automation systems, CRM's, etc., etc.

To overcome my frustrations with the systems, I have decided to write down a few cheat sheet items that would help others be more successful with their tools. First of all, just like a pair of underwear, most systems are almost identical.

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3 Steps for Effective Email Marketing

When I start talking to clients or interested parties about email marketing, 9/10 I get a reaction like this, "that's important" or my favorite "that seems complicated." 

Plain and simple email marketing has a lot of pieces but, most likely you are in the boat where you don't need all the pieces. 

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