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When I start talking to clients or interested parties about email marketing, 9/10 I get a reaction like this, "that's important" or my favorite "that seems complicated."
Plain and simple email marketing has a lot of pieces but, most likely you are in the boat where you don't need all the pieces.
When executed effectively social media can really boost your viewership. This is the same reason why websites are necessary for your business. Having a point of reference that is available to pitch your business to those you can't always touch face-to-face.
If you are reading this, you are likely on a venture to start your new business. You are probably still not quite sure where to get started, you might just want some tips or some validation you are going in the right direction.
Having your own business you need to stay tuned to market trends and information that is directly elated to your business. If you aren't interested in your business, my first question would be, why are you still doing it?
Whether you work at home, in a corporate office or in the kitchen the way you start your day can have everything to do with the outcome of your work.